In order to price your home effectively, we must first analyze what trends are taking place, both at large and within the local neighborhood.  Real Estate is a very competitive selling market and requires both ability and strategy to succeed.  By examining the sales statistics and determining how quickly you desire to complete the sale of your home – we can arrive at a proper pricing strategy.

Pricing is only a Reflection of Time.  When establishing your price, it is important to consider your reason for selling your home in the first place.  A general rule of thumb is the higher the price, the slower the sale.  A competitively priced home sells faster.  Before determining your price ask yourself the following questions: If you are moving out of the area, how quickly do you need to move? Have you found another home for which the sale of your property is a contingency? What are market conditions in your community? Are sale prices rising, falling or stable?

Missing the Window of Opportunity.  When a home first goes on the market, it generates a great deal of excitement and interest among the real estate community and potential prequalified buyers who have been waiting for new inventory.

1. Realistic initial pricing results in the greatest number of showings.
2.  Pricing high to reduce later misses the excitement resulting in less activity.
3. By missing the initial surge of activity through over-pricing, it may become necessary to drop the price below market value.

Pricing to meet your goals:

Pricing Beyond Market Value: Reduces the number of prospective  buyers who want to see your home Helps to sell your competition by comparison. Can lead to mortgage rejection and loss of time.

Pricing At Or Below Market Value:

1. Results in more responses to advertising.
2. Results in the maximum price in a reasonable time.
3. Statistically, a house that sells in the first 30 days will bring the highest sales price.
4. Sales price declines the longer a house remains on the market. back to top

MARKET CONDITIONS:       

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TIPS FOR SELLING Look at your house “through the buyers eyes” as though you have never seen it before.  Any time or money spent on clean-up and repairs will come back to you in a better selling price.

ASP Staging Member

Inside: Inspect the house room by room. Paint if necessary. Clean carpets or drapes that need it. Clean dirty windows. Clear unnecessary objects from furniture. Keep decorative objects on the furniture in small groups. A clean kitchen is important! Clear refrigerator front of messages, pictures, etc. Clear away unnecessary or rarely used items from countertops. Keep appliances clean. Sparkling bathrooms sell homes! Remove unnecessary items from countertops, tubs, shower stalls, commode tops. Keep only your most needed cosmetics, brushes, etc. In one small group on the counter. Coordinate towels. Rearrange or remove some of the furniture if necessary. Sparsely furnished rooms appear larger. Make closets look bigger. Remove and pack away items that can be stored elsewhere. Take down or rearrange certain pictures or objects on walls. Patch and paint if needed.. Repair needed items like doorknobs, faucets, moldings. Lighting cheers up the home. Open the drapes or blinds and leave lights and lamps on, especially during showings. Have light music on especially for showings.

Outside:

1. Start with the lawn, fertilize if needed. Keep the lawn trimmed, edged and watered.
2. Trim all bushes and plants. Keep plants from blocking windows. Weed and clear planting areas:  “You can’t sell a house if you can’t see it”! 
3. Check gutters and roof for dry rot. Repair need shutters, gutters and downspouts. Paint the mailbox.
4. Check the house for painting, especially the front door and trim. “You never get a second chance to make a first impression”!
5. Go around the perimeter of the house. Move all garbage fans, wood scraps, extra building material, etc. into the garage.
6. Clear patios or decks of small items such as small planters, flower pots, charcoal, BBQ’s, toys, etc. Inspect screens and windows and make necessary repairs. Clean windows on the outside!

WORKING TOGETHER . . . . . WE MAKE A WINNING TEAM!!

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